Features and prospects for the development of digital marketing in Uzbekistan

Features and prospects for the development of digital marketing in Uzbekistan

Авторы

  • Shoira Musayeva

DOI:

https://doi.org/10.5281/zenodo.15151944

Ключевые слова:

digital marketing, Uzbekistan, SEO, SMM, content marketing, online advertising, targeting, internet promotion, e-commerce, digital strategies

Аннотация

In this article, we consider online promotion tools, including search engine optimization (SEO), contextual
advertising, social networks (SMM), email marketing and content strategies, the impact of digital technologies on
consumer behavior and business adaptation to new trends, the effectiveness of online promotion in the context of the
digital transformation of the economy of Uzbekistan

Биография автора

Shoira Musayeva

Professor of Samarkand Institute of Economics and Service
Samarkand, Uzbekistan

Опубликован

2025-03-11

Как цитировать

Musayeva , S. (2025). Features and prospects for the development of digital marketing in Uzbekistan. ЗЕЛЁНАЯ ЭКОНОМИКА И РАЗВИТИЕ, 3(3). https://doi.org/10.5281/zenodo.15151944

Выпуск

Том 3 № 3 (2025): «Yashil iqtisodiyot va taraqqiyot» журнали

Раздел

Статьи

Лицензия

Copyright (c) 2025 YASHIL IQTISODIYOT VA TARAQQIYOT

Лицензия Creative Commons

Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.