Marketing jarayonlarida emotsional intellektning roli va uning neyromarketing strategiyalari samaradorligiga ta’siri
DOI:
https://doi.org/10.5281/zenodo.17240308Ключевые слова:
emotsional intellekt, neyromarketing, iste’molchi xulqi, brend sodiqligi, marketing strategiyasiАннотация
Maqolada marketingda emotsional intellektning ahamiyati va uning neyromarketing strategiyalari
samaradorligiga ta’siri yoritilgan. Natijalar emotsional intellekt iste’molchi hissiyotlarini chuqurroq anglash va uzoq
muddatli brend sodiqligini shakllantirishda muhim rol o‘ynashini ko‘rsatadi.
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