Marketing jarayonlarida emotsional intellektning roli va uning neyromarketing strategiyalari samaradorligiga ta’siri

Nigoraxon Pulatova

doi:10.5281/zenodo.17240308

Marketing jarayonlarida emotsional intellektning roli va uning neyromarketing strategiyalari samaradorligiga ta’siri

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Pulatova Nigoraxon Nurullaevna

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https://doi.org/10.5281/zenodo.17240308

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emotsional intellekt, neyromarketing, iste’molchi xulqi, brend sodiqligi, marketing strategiyasi

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Maqolada marketingda emotsional intellektning ahamiyati va uning neyromarketing strategiyalari
samaradorligiga ta’siri yoritilgan. Natijalar emotsional intellekt iste’molchi hissiyotlarini chuqurroq anglash va uzoq
muddatli brend sodiqligini shakllantirishda muhim rol o‘ynashini ko‘rsatadi.

Биография автора

Pulatova Nigoraxon Nurullaevna

O‘zbekiston jurnalistika va ommaviy kommunikatsiyalar
universiteti Mediamenejment va mediamarketing kafedrasi o’qituvchisi,

Библиографические ссылки

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Consumer Psychology.

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using EEG, GSR and HR measurements. Brain Topography

Marketing jarayonlarida emotsional intellektning roli va uning neyromarketing strategiyalari samaradorligiga ta’siri

Marketing jarayonlarida emotsional intellektning roli va uning neyromarketing strategiyalari samaradorligiga ta’siri

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##article.abstract##

Биография автора

Pulatova Nigoraxon Nurullaevna

Библиографические ссылки

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