OZIQ-OVQAT TOVARLARI B2B BOZORINI RIVOJLANTIRISHDA ZAMONAVIY MARKETING STRATEGIYALARIDAN FOYDALANISH

OZIQ-OVQAT TOVARLARI B2B BOZORINI RIVOJLANTIRISHDA ZAMONAVIY MARKETING STRATEGIYALARIDAN FOYDALANISH

Авторы

  • Ullijon Hayitboyeva

DOI:

https://doi.org/10.5281/zenodo.17531632

Ключевые слова:

B2B bozori, oziq-ovqat sanoati, marketing strategiyasi, raqamli marketing

Аннотация

Maqolada oziq-ovqat tovarlari B2B bozorini rivojlantirishda zamonaviy marketing strategiyalarining o‘rni tahlil
qilingan. Tadqiqotda qiyosiy va empirik usullar orqali raqamli, kontent va hamkorlik asosidagi marketingning samaradorligi
o‘rganilgan hamda O‘zbekiston oziq-ovqat sanoatida ularni qo‘llash imkoniyatlari ko‘rib chiqilgan

Биография автора

Ullijon Hayitboyeva

Abu Rayhon Beruniy nomidagi Urganch davlat universiteti
Biznes va Boshqaruv kafedrasi stajor-o’qituvchisi

Библиографические ссылки

1. O‘zbekiston Respublikasi Prezidentining 2022-yil 28-yanvardagi PF-60-son Farmoni: “2022 — 2026 yillarga

mo‘ljallangan yangi O‘zbekistonning taraqqiyot strategiyasi to‘g‘risida”. https://lex.uz/docs/5841063

2. Baierle, I. C. (2022). Sustainability and competitiveness in the food industry. MDPI Publishing.

3. Babayev, F., & Balajayeva, T. (2023). Food industry competitiveness and modern management strategies. RS Global

Publishing.

4. Attallah, E., Helal, A., & El-Shafei, A. (2023). Competitive advantage in the food processing industry. NVJAS Journal,

Egypt.

5. Qodirova, G. (2021). O‘zbekiston oziq-ovqat sanoatini modernizatsiya qilishning iqtisodiy asoslari. Toshkent: Iqtisodiyot

nashriyoti.

6. Yuldashev, A. (2020). Milliy iqtisodiyotda oziq-ovqat sanoatining o‘rni va ahamiyati. Toshkent: Fan va taraqqiyot. - 2020.

7. https://glab2b.com/blog/b2b-marketing-tips-for-food-industry

8. Robert S. Kaplan and David P. Norton, “Having Trouble with Your Strategy? Then Map ft,” Harvard Business Review

78 (September-Getober 2000): pp. 167-176.

9. https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-value-of-getting-personalizationright-

or-wrong-is-multiplying#:~:text=Our%20research%20shows%20that%2071%20percent%20of%20

consumers%20expect%20companies%20to%20deliver%20personalized%20interactions.

10. G. Holliman, J. Rowley. Business to business digital content marketing: Marketers’ perceptions of best practice. Journal

of Research in Interactive Marketing, 8 (4) (2014), pp. 269-293

11. https://kurve.co.uk/blog/b2b-marketing-statistics#3

12. 2023 events outlook report. Kate Hammitt. CMO,Splash. splashthat.com

13. https://business.linkedin.com/marketing-solutions/c/n/b/60-b2b-marketing-quotes-stats-and-facts-for-the-modernmarketer

14. Five insights from the 2020 chief marketer B2B marketing outlook survey. https://www.chiefmarketer.com/infographicfive-

insights-from-the-2020-chief-marketer-b2b-marketing-outlook/

Загрузки

Опубликован

2025-11-01

Как цитировать

Hayitboyeva, U. (2025). OZIQ-OVQAT TOVARLARI B2B BOZORINI RIVOJLANTIRISHDA ZAMONAVIY MARKETING STRATEGIYALARIDAN FOYDALANISH. ЗЕЛЁНАЯ ЭКОНОМИКА И РАЗВИТИЕ, 3(11). https://doi.org/10.5281/zenodo.17531632
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