OZIQ-OVQAT TOVARLARI B2B BOZORINI RIVOJLANTIRISHDA ZAMONAVIY MARKETING STRATEGIYALARIDAN FOYDALANISH

OZIQ-OVQAT TOVARLARI B2B BOZORINI RIVOJLANTIRISHDA ZAMONAVIY MARKETING STRATEGIYALARIDAN FOYDALANISH

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  • Ullijon Hayitboyeva

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https://doi.org/10.5281/zenodo.17531632

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B2B bozori, oziq-ovqat sanoati, marketing strategiyasi, raqamli marketing

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Maqolada oziq-ovqat tovarlari B2B bozorini rivojlantirishda zamonaviy marketing strategiyalarining o‘rni tahlil
qilingan. Tadqiqotda qiyosiy va empirik usullar orqali raqamli, kontent va hamkorlik asosidagi marketingning samaradorligi
o‘rganilgan hamda O‘zbekiston oziq-ovqat sanoatida ularni qo‘llash imkoniyatlari ko‘rib chiqilgan

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Ullijon Hayitboyeva

Abu Rayhon Beruniy nomidagi Urganch davlat universiteti
Biznes va Boshqaruv kafedrasi stajor-o’qituvchisi

##submission.citations##

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consumers%20expect%20companies%20to%20deliver%20personalized%20interactions.

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##submissions.published##

2025-11-01

##submission.howToCite##

Hayitboyeva, U. (2025). OZIQ-OVQAT TOVARLARI B2B BOZORINI RIVOJLANTIRISHDA ZAMONAVIY MARKETING STRATEGIYALARIDAN FOYDALANISH. YASHIL IQTISODIYOT VA TARAQQIYOT, 3(11). https://doi.org/10.5281/zenodo.17531632

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##issue.vol## 3 ##issue.no## 11 (2025): «Yashil iqtisodiyot va taraqqiyot» журнали

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Articles

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