TURIZM MARKETINGINING NAZARIY ASOSLARI, ZAMONAVIY YO‘NALISHLARI VA UNI TAKOMILLASHTIRISH ISTIQBOLLARI
DOI:
https://doi.org/10.5281/zenodo.17539093Ключевые слова:
turizm marketingi, raqamli transformatsiya, innovatsion yondashuv, hududiy marketing, barqaror rivojlanish.Аннотация
Ushbu maqolada turizm marketingining nazariy asoslari, uning zamonaviy yondashuvlari va amaliy ahamiyati tahlil qilingan. Tadqiqotda turizm marketingining milliy brend siyosatida, raqamli transformatsiyada va xizmat sifati boshqaruvida tutgan o‘rni yoritilgan. Shuningdek, O‘zbekiston sharoitida turizm marketingini takomillashtirish yo‘nalishlari, innovatsion texnologiyalarni joriy etish va hududiy marketingni rivojlantirish zaruriyati asoslab berilgan. Maqola natijalari turizm sohasida raqamli yondashuv va brend siyosatini uyg‘unlashtirish orqali xalqaro raqobatbardoshlikni oshirish imkoniyatlarini ochib beradi.
Библиографические ссылки
1.
Kotler, Ph. Marketing Management: Analysis, Planning, Implementation, and Control. – New Jersey: Prentice Hall, 2016. – 832 p.
2.
Middleton, V. T. C. Marketing in Travel and Tourism. – Oxford: Butterworth-Heinemann, 2009. – P. 54–62.
3.
Goodall, B., & Ashworth, G. J. Marketing in the Tourism Industry: The Promotion of Destination Regions. – London: Routledge, 2014. – P. 101–118.
4.
Poon, A. Tourism, Technology and Competitive Strategies. – Wallingford: CAB International, 1993. – P. 73–86.
5.
Ritchie, J. R. B., & Crouch, G. I. The Competitive Destination: A Sustainable Tourism Perspective. – Wallingford: CABI Publishing, 2003. – P. 29–45.
6.
Buhalis, D. eTourism: Information Technology for Strategic Tourism Management. – London: Pearson Education, 2003. – P. 67–79.
7.
Sigala, M. Social Media and Customer Engagement in Tourism Marketing. – Journal of Destination Marketing & Management, 2018. – Vol. 7. – P. 1–10.
8.
Lee, H., & Park, Y. Smart Tourism Technologies: A Conceptual Framework and Case Studies. – Asia Pacific Journal of Tourism Research, 2020. – Vol. 25(8). – P. 850–863.
Загрузки
Опубликован
Выпуск
Раздел
Лицензия
Copyright (c) 2025 YASHIL IQTISODIYOT VA TARAQQIYOT
Это произведение доступно по лицензии Creative Commons «Attribution» («Атрибуция») 4.0 Всемирная.