TURIZM MARKETINGINING NAZARIY ASOSLARI, ZAMONAVIY YO‘NALISHLARI VA UNI TAKOMILLASHTIRISH ISTIQBOLLARI

TURIZM MARKETINGINING NAZARIY ASOSLARI, ZAMONAVIY YO‘NALISHLARI VA UNI TAKOMILLASHTIRISH ISTIQBOLLARI

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  • Otabek Xamidov

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https://doi.org/10.5281/zenodo.17539093

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turizm marketingi, raqamli transformatsiya, innovatsion yondashuv, hududiy marketing, barqaror rivojlanish.

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Ushbu maqolada turizm marketingining nazariy asoslari, uning zamonaviy yondashuvlari va amaliy ahamiyati tahlil qilingan. Tadqiqotda turizm marketingining milliy brend siyosatida, raqamli transformatsiyada va xizmat sifati boshqaruvida tutgan o‘rni yoritilgan. Shuningdek, O‘zbekiston sharoitida turizm marketingini takomillashtirish yo‘nalishlari, innovatsion texnologiyalarni joriy etish va hududiy marketingni rivojlantirish zaruriyati asoslab berilgan. Maqola natijalari turizm sohasida raqamli yondashuv va brend siyosatini uyg‘unlashtirish orqali xalqaro raqobatbardoshlikni oshirish imkoniyatlarini ochib beradi.

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Otabek Xamidov

O‘zbekiston jurnalistika va ommaviy kommunikatsiyalar universiteti
Mediamenejment va mediamarketing kafedrasi o‘qituvchisi

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2025-11-01

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##issue.vol## 3 ##issue.no## 11 (2025): «Yashil iqtisodiyot va taraqqiyot» журнали

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Articles

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