SUN’IY INTELLEKT ASOSIDA O‘ZBEKISTON OLIY TA’LIM MUASSASALARIDA MARKETING FAOLIYATINI MODELLASHTIRISH VA BOSHQARISH MEXANIZMLARI
DOI:
https://doi.org/10.5281/zenodo.17847884Ключевые слова:
sun’iy intellekt, oliy ta’lim, marketing, mashinani o‘rganish, neyron tarmoqlar, tabiiy tilni qayta ishlash, kompyuter tasviri, talabalar segmentatsiyasi, raqamli transformatsiya, personalizatsiyaАннотация
Maqolada sun’iy intellekt texnologiyalarining O‘zbekiston oliy ta’lim muassasalarida marketing faoliyatini
modellashtirish va boshqarishdagi o‘rni tahlil qilingan. Tadqiqot IMRAD metodologiyasi asosida olib borilib, xalqaro
tajribalar bilan solishtirma yondashuv qo‘llanilgan. Mashinani o‘rganish, neyron tarmoqlar, tabiiy tilni qayta ishlash
va kompyuter tasviri texnologiyalari talabalarning individual o‘quv yo‘llarini shakllantirish, marketing strategiyalarini
optimallashtirish va virtual o‘quv muhitini rivojlantirishda samarali vosita sifatida baholangan. Natijalar AI texnologiyalari
ta’lim sifati va talabalarni jalb qilish samaradorligini oshirishi mumkinligini ko‘rsatadi
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