SUN’IY INTELLEKT ASOSIDA O‘ZBEKISTON OLIY TA’LIM MUASSASALARIDA MARKETING FAOLIYATINI MODELLASHTIRISH VA BOSHQARISH MEXANIZMLARI

SUN’IY INTELLEKT ASOSIDA O‘ZBEKISTON OLIY TA’LIM MUASSASALARIDA MARKETING FAOLIYATINI MODELLASHTIRISH VA BOSHQARISH MEXANIZMLARI

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  • Shoxrux Sadikov

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https://doi.org/10.5281/zenodo.17847884

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sun’iy intellekt, oliy ta’lim, marketing, mashinani o‘rganish, neyron tarmoqlar, tabiiy tilni qayta ishlash, kompyuter tasviri, talabalar segmentatsiyasi, raqamli transformatsiya, personalizatsiya

##article.abstract##

Maqolada sun’iy intellekt texnologiyalarining O‘zbekiston oliy ta’lim muassasalarida marketing faoliyatini
modellashtirish va boshqarishdagi o‘rni tahlil qilingan. Tadqiqot IMRAD metodologiyasi asosida olib borilib, xalqaro
tajribalar bilan solishtirma yondashuv qo‘llanilgan. Mashinani o‘rganish, neyron tarmoqlar, tabiiy tilni qayta ishlash
va kompyuter tasviri texnologiyalari talabalarning individual o‘quv yo‘llarini shakllantirish, marketing strategiyalarini
optimallashtirish va virtual o‘quv muhitini rivojlantirishda samarali vosita sifatida baholangan. Natijalar AI texnologiyalari
ta’lim sifati va talabalarni jalb qilish samaradorligini oshirishi mumkinligini ko‘rsatadi

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Shoxrux Sadikov

PhD, Toshkent xalqaro universiteti
IT departament boshlig‘i

##submission.citations##

1. Luckin, Rose, and Wayne Holmes. “Intelligence unleashed: An argument for AI in education.” (2016).

2. Baker, Ryan, and George Siemens. “Learning analytics and educational data mining.” Cambridge handbook of the

leaning sciences (2014): 253-272.

3. Chen, Wei, et al. “AI assisted PHY in future wireless systems: Recent developments and challenges.” China

Communications 18.5 (2021): 285-297.

4. Holmes, Wayne, Maya Bialik, and Charles Fadel. Artificial intelligence in education promises and implications for

teaching and learning. Center for Curriculum Redesign, 2019.

5. Floridi, Luciano, et al. “AI4People—An ethical framework for a good AI society: Opportunities, risks, principles, and

recommendations.” Minds and machines 28.4 (2018): 689-707.

6. Zawacki-Richter, Olaf, et al. “Systematic review of research on artificial intelligence applications in higher education–

where are the educators?.” International journal of educational technology in higher education 16.1 (2019): 1-27.

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2025-12-01

##submission.howToCite##

Sadikov , S. (2025). SUN’IY INTELLEKT ASOSIDA O‘ZBEKISTON OLIY TA’LIM MUASSASALARIDA MARKETING FAOLIYATINI MODELLASHTIRISH VA BOSHQARISH MEXANIZMLARI. YASHIL IQTISODIYOT VA TARAQQIYOT, 3(12). https://doi.org/10.5281/zenodo.17847884

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##issue.vol## 3 ##issue.no## 12 (2025): «Yashil iqtisodiyot va taraqqiyot» журнали

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Articles

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