TURIZM SOXASIDA XIZMATLAR SIFATIGA TA’SIR ETUVCHI ASOSIY OMILLAR (SAMARQAND VILOYATI MISOLIDA)

Suyunov R.G‘.

doi:10.5281/zenodo.21309581

TURIZM SOXASIDA XIZMATLAR SIFATIGA TA’SIR ETUVCHI ASOSIY OMILLAR (SAMARQAND VILOYATI MISOLIDA)

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Suyunov R.G‘.

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https://doi.org/10.5281/zenodo.21309581

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turizm xizmatlari sifati, xizmat sifati omillari, turizm infratuzilmasi, SERVQUAL modeli, sayyohlar qoniqishi, madaniy turizm, turizm imidji, mehmonxona xizmatlari, transport infratuzilmasi, mavsumiylik muammosi, turizm siyosati.

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Ushbu maqola turizm xizmatlari sifatini belgilovchi asosiy omillarni nazariy va amaliy jihatdan
tahlil etib, Samarqand viloyati misolida chuqur o‘rganadi. Turizm sanoatida xizmat sifati sayyohlar qoniqishi,
takroriy tashriflar va destinatsiya imidjini shakllantirishning muhim omili hisoblanadi. Maqolada SERVQUAL
modeli asosida tangibles (moddiy bazalar), reliability (ishonchlilik), responsiveness (tezkor javob berish),
assurance (ishonch va kafolat) hamda empathy (hamdardlik) kabi xizmat sifati o‘lchovlari ko‘rib chiqiladi.
Samarqand viloyati kontekstida tarixiy-madaniy meros (Registon, Bibixonim va boshqa UNESCO obidalari),
transport infratuzilmasi, mehmonxona va ovqatlanish xizmatlari, kadrlar malakasi, raqamli texnologiyalar
va ekologik barqarorlik kabi omillar alohida tahlil qilinadi. Tadqiqot natijalari infratuzilma yetishmovchiligi,
xodimlarning professional tayyorgarligi pastligi, til to‘siqlari, xizmat ko‘rsatishda standartlashtirishning
yetarli emasligi hamda mavsumiylik kabi muammolar xizmat sifati ko‘rsatkichlariga salbiy ta’sir etayotganini
ko‘rsatadi. Shu bilan birga, davlat siyosati, xalqaro hamkorlik va innovatsion yondashuvlar (smart tourism,
AR texnologiyalari) orqali ushbu omillarni yaxshilash imkoniyatlari ham yoritiladi. Maqolada Samarqandni
xalqaro turizm darvozasiga aylantirish strategiyasi doirasida xizmat sifatini oshirish bo‘yicha amaliy tavsiyalar
ishlab chiqilgan. Natijalar turizm sohasi mutaxassislari, mahalliy boshqaruv organlari va xizmat ko‘rsatuvchi
korxonalar uchun ilmiy-amaliy ahamiyatga ega bo‘lib, viloyat turizm salohiyatini barqaror rivojlantirishga
hissa qo‘shadi.

Биография автора

Suyunov R.G‘.

Samarqand iqtisodiyot va servis instituti
Buxgalteriya hisobi va menejment fakulteti tyutori

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TURIZM SOXASIDA XIZMATLAR SIFATIGA TA’SIR ETUVCHI ASOSIY OMILLAR (SAMARQAND VILOYATI MISOLIDA)

TURIZM SOXASIDA XIZMATLAR SIFATIGA TA’SIR ETUVCHI ASOSIY OMILLAR (SAMARQAND VILOYATI MISOLIDA)

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Биография автора

Suyunov R.G‘.

Библиографические ссылки

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