Xalqaro bozorlarda zamonaviy marketing vositalaridan foydalanish
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https://doi.org/10.5281/zenodo.15776611##article.subject##:
zamonaviy marketing, kontent marketing, elektron pochta marketingi (email marketing), ijtimoiy tarmoqlar marketingi (SMM), axborotni qidirishga mo‘ljallangan tizimlar##article.abstract##
Ushbu maqolada xalqaro bozorlarda zamonaviy marketing vositalaridan foydalanish masalalari tahlil etilgan.
Asosiy e’tibor omni-kanalli marketing, sun’iy intellekt (AI), raqamli targeting, inflyuenser marketing va avtomatlashtirilgan
marketing tizimlariga qaratilgan.
Библиографические ссылки
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Kannan, P. K., & Li, Hongshuang (Alice) AI-Driven Marketing in Global Contexts Springer, 2024.
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Al Ries & Jack Trout — Positioning: The Battle for Your Mind, McGraw-Hill, 2000.
Hermawan Kartajaya, Philip Kotler, Iwan Setiawan — Marketing 4.0: Moving from Traditional to Digital, Wiley, 2017.
Iwan Setiawan, Philip Kotler, Hermawan Kartajaya — Marketing 5.0: Technology for Humanity, Wiley, 2021
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Лицензия
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