“MILLIY TURIZM SITUATSION-MONITORING MARKAZI” VA “YASHIL TUROPERATORLAR” FAOLIYATINI SHAKLLANTIRISH ISTIQBOLLARI
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https://doi.org/10.5281/zenodo.18554037##article.subject##:
raqamli marketing, marketing vositalari, korxona raqobatbardoshligi, ma’lumotlar tahlili, avtomatlashtirish, mijozlar bilan aloqa, innovatsion marketing strategiyasi##article.abstract##
Mazkur maqolada turoperatorlik korxonalari faoliyatini rivojlantirishda raqamli marketing vositalaridan
samarali foydalanishning nazariy va amaliy jihatlari tahlil qilingan. Raqamli texnologiyalar va sun’iy intellekt asosida
marketing jarayonlarini avtomatlashtirish, aniq ma’lumotlarga asoslangan boshqaruv qarorlarini qabul qilish hamda
mijozlar bilan interaktiv aloqani kuchaytirishning ustuvor yo‘nalishlari ko‘rsatib berilgan. Tadqiqot natijalari turoperatorlar
uchun raqamli marketing vositalarini joriy etish orqali raqobatbardoshlikni oshirish, xarajatlarni optimallashtirish va brend
qiymatini mustahkamlash imkoniyatlarini ochib beradi
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