ISTEʼMOLCHI XULQ-ATVORI VA BREND ASOSIDA CHAKANA SAVDO RIVOJLANISHINING STRATEGIK ASOSLARI
DOI:
https://doi.org/10.5281/zenodo.20787421Keywords:
raqamli marketing, brend strategiyasi, chakana savdo, ijtimoiy tarmoqlar, personallashtirish, mijozlar sadoqati, xarid niyati, mahsulot, ta’lim, motivatsiya.Abstract
Ushbu tezis chakana savdo korxonalarida brend strategiyasini samarali shakllantirishda iste’molchi xulqatvorining
tutgan o‘rni hamda chakana savdoda brend yaratish jarayonida uning asosiy strategik dastaklarini aniqlashga
qaratilgan. Tadqiqot jarayonida psixologik, ijtimoiy-madaniy, shaxsiy, marketing va vaziyatga bog‘liq omillar, shuningdek,
personallashtirish texnologiyalarining brend kapitali, mijozlar sadoqati va xarid niyatiga ta’siri kompleks va chuqur tahlil
qilingan.
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