ISTEʼMOLCHI XULQ-ATVORI VA BREND ASOSIDA CHAKANA SAVDO RIVOJLANISHINING STRATEGIK ASOSLARI
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https://doi.org/10.5281/zenodo.20787421##article.subject##:
raqamli marketing, brend strategiyasi, chakana savdo, ijtimoiy tarmoqlar, personallashtirish, mijozlar sadoqati, xarid niyati, mahsulot, ta’lim, motivatsiya.##article.abstract##
Ushbu tezis chakana savdo korxonalarida brend strategiyasini samarali shakllantirishda iste’molchi xulqatvorining
tutgan o‘rni hamda chakana savdoda brend yaratish jarayonida uning asosiy strategik dastaklarini aniqlashga
qaratilgan. Tadqiqot jarayonida psixologik, ijtimoiy-madaniy, shaxsiy, marketing va vaziyatga bog‘liq omillar, shuningdek,
personallashtirish texnologiyalarining brend kapitali, mijozlar sadoqati va xarid niyatiga ta’siri kompleks va chuqur tahlil
qilingan.
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