ISTEʼMOLCHI XULQ-ATVORI VA BREND ASOSIDA CHAKANA SAVDO RIVOJLANISHINING STRATEGIK ASOSLARI

ISTEʼMOLCHI XULQ-ATVORI VA BREND ASOSIDA CHAKANA SAVDO RIVOJLANISHINING STRATEGIK ASOSLARI

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  • Shohboz Roʻzimatov

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https://doi.org/10.5281/zenodo.20787421

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raqamli marketing, brend strategiyasi, chakana savdo, ijtimoiy tarmoqlar, personallashtirish, mijozlar sadoqati, xarid niyati, mahsulot, ta’lim, motivatsiya.

##article.abstract##

Ushbu tezis chakana savdo korxonalarida brend strategiyasini samarali shakllantirishda iste’molchi xulqatvorining
tutgan o‘rni hamda chakana savdoda brend yaratish jarayonida uning asosiy strategik dastaklarini aniqlashga
qaratilgan. Tadqiqot jarayonida psixologik, ijtimoiy-madaniy, shaxsiy, marketing va vaziyatga bog‘liq omillar, shuningdek,
personallashtirish texnologiyalarining brend kapitali, mijozlar sadoqati va xarid niyatiga ta’siri kompleks va chuqur tahlil
qilingan.

##submission.authorBiography##

Shohboz Roʻzimatov

TDIU, mustaqil tadqiqotchisi

##submission.citations##

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Preprints.org. https://www.researchgate.net/publication/383142673

8. Cui, T.H., et al. (2021). Informational Challenges in Omnichannel Marketing: Remedies and Future Research. Journal

of Marketing, 85(1). https://journals.sagepub.com/doi/10.1177/0022242920968810

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strategies were 2024’s biggest trends. https://www.modernretail.co/marketing/modern-retail-research-roundup/

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##submissions.published##

2025-04-01

##submission.howToCite##

Roʻzimatov , S. (2025). ISTEʼMOLCHI XULQ-ATVORI VA BREND ASOSIDA CHAKANA SAVDO RIVOJLANISHINING STRATEGIK ASOSLARI. YASHIL IQTISODIYOT VA TARAQQIYOT, 3. https://doi.org/10.5281/zenodo.20787421

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##issue.vol## 3 (2025): «Yashil iqtisodiyot va taraqqiyot» jurnali-Navbatdan tashqari son

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Articles

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